"Stand still or continue training - is that still a question?"

In my specialist books, I impart well-founded knowledge from over 20 years of experience in political communication, strategic communication management, organizational development and public affairs. The books are aimed at specialists and managers in administration, politics and organizations - with a clear goal: to make communication understandable, effective and practical.

Book cover with the title 'Effektiv kommunizieren als Verwaltung', subtitle 'Praxisratgeber mit Strategien, Tipps und Checklisten' by Barbara Günthard-Maier, color design in red and grey, for governments, authorities and administrations in Switzerland.

"Communicating effectively as an administration"

Practical guide with strategies, tips and checklists

  • Reference book on public management

  • For successful political communication by governments, authorities and administrations.

This practical guide is the key to successful political communication for governments, authorities and administrations. From basic knowledge to tried-and-tested tips and checklists, it offers support for successful communication strategies.

From the initial step to implementation, newcomers and experts alike are given the tools to survive in the dynamic political arena and achieve their goals. Immerse yourself in the structured development of action and communication concepts, in strategic media work, master issues and argumentation management and communicate in an integrated cross-media way. Optimize your organizational set-up for maximum impact.

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Book cover of the German edition of "Politische Kommunikation" by Barbara Günthard-Maier, yellow with blue and red accents, contains title and subtitle on the subject of political communication, methods and case studies.

Reference and practice book "Political Communication"

Practical guide for campaigning & lobbying

In easy-to-understand language, Barbara Günthard-Maier explains how to deal with analyses, objectives and strategies and familiarizes readers with the methods of lobbying, campaigning and the resulting measures.

The author explores concepts such as monitoring, issues management, agenda-setting and story-telling in greater depth and draws particular attention to the problems and pitfalls of implementation under difficult conditions. Numerous case studies from the political practice of Swiss parties, associations and organizations keep the material close to the experiences of daily political communication work.

The picture shows the cover of a book entitled 'Application Areas and Fundamentals of Strategic Communication', edited by Michael Holenweger. It contains a historical screenshot of the Berlin Wall with a speech and flags, including a text by Mr. Gorbachev.

"Areas of application and basics of strategic communication
(by Michael Holenweger)"

Practical guide with strategies, tips and checklists

Over the last few decades, strategic communication has become a widely used, interdisciplinary term in society and describes a process of targeted and networked communication. Strategic communication includes a communication concept that encompasses the analysis, planning, organization, implementation and control of internal and external communication by companies and organizations with the aim of ensuring stringent and coordinated communication with the target groups.

The articles in this volume examine strategic communication from a comprehensive research perspective. They confirm both the relevance and importance as well as the diversity of strategic communication in business, politics and the military and show that, despite different perspectives, aspects and fields of action, there are fundamental commonalities in strategic communication.

The book contains a contribution by Barbara Günthard.

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