"More and more, faster, more volatile, more diverse - further training strengthens professionalism and enjoyment of communication, even in governments and administrations."
Think, communicate, do: Today, further training is part of leadership and communication. The demands on leadership, government and administrative communication are increasing. Methodological competence and professionalism are essential. My experience as a member of the government, responsibility for strategic communication, expertise as an author, strategic and integrative approach and practical relevance characterize my training courses - from keynote speeches and coaching sessions to workshops and in-house training courses.
"Become even better thanks to further training - treat yourself!"
Specialized, strategic, practical: confidential for managers, internal for teams and at educational institutions for networking.
Offers
Hands-on offer "Practical workshops"
Do you work with teams that come from different political, professional and communicative backgrounds - and should you prepare your communication with them? Do you feel that you sometimes talk past each other internally?
Benefit from a systematic insight into theory and practice - including suggestions for best practices.
We work out what is currently on your agenda. Together with all relevant internal stakeholders.
Further training as required
"Next free slot: Anytime!"."
I put together training modules tailored to the needs of your administrative unit - for sustainably optimized communication.
Communication conception, reputation, argumentation and stakeholder management, cross-media communication, strategic media work including issues management:
I put together a series of training modules tailored to the needs of your administrative unit - for sustainably optimized communication.
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"State of the art", challenges, methods, instruments for organization and communication. Practical examples, specialist knowledge, recognized models.
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Tailor-made coaching, confidential support for members of government and executives in a demanding administrative context with regard to organizational development and communication.
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Tailor-made offers for administrative departments, managers and teams. Integral teaching of methodological skills for government and administrative communication.
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In-house training for teams. Communication concept, argumentation, stakeholder and issues management, cross-media communication. Project work, briefings, chairing meetings.
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Issues management - anticipating political trends and optimizing your own positioning: https://es.unisg.ch/de/weiterbildung/weiterbildung-fuer-politik-cas-kommunikation-und-verhandlung-in-der-politik-public-affairs/
The University of St. Gallen is an educational partner for the strategy reference. Inclusive networking. -
Communication concept: https://www.maz.ch/kurs/verwaltungskommunikation-kommunikationskonzept
Cross-media communication: https://www.maz.ch/kurs/verwaltungskommunikation-zielgruppen-kanaele
Issues Management: https://www.maz.ch/kurs/verwaltungskommunikation-issues-public-storys
The MAZ. Institute for Journalism and Communication is an educational partner for practical relevance. Inclusive networking. -
For your individual further training:
This practical guide was published by the main publishing house in 2024. It explains methods and instruments for traditional and contemporary government and administrative communication.
With practical examples and scientific models.
Order now!
References
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![Catherine Arber]()
"We often develop communication concepts on instinct, without having learned the craft. Barbara Günthard-Maier's practice-oriented courses open up new perspectives. Analyzing instead of immediately discussing communication channels, for example, is worthwhile - because it helps us reach the target group better!"
Catherine Arber, communications consultant at Kommunikation Kanton BernMAZ course "Developing a communications concept", spring 2022
* References from current clients
The utmost confidentiality of client assignments is of central importance to me. I will provide you with current contacts after consultation.
My competencies
Learn
Organizational development, issues and crisis communication, referendums: Leading, communicating, winning as a member of government.
Expert
For my consultations, as an author and lecturer, I use scientific models (St. Gallen Business Eningeering Map, Policy Implementation Model).
Integrative
I am senior, calm and make use of diverse skills. Because thanks to the participation of relevant stakeholders, clever, sustainable solutions are created.
Energetic
What I say, I do. I'm there until everything is up and running. Because it's not concepts that bring real relief and success, but actual implementation in day-to-day work.
Contact us
Barbara Günthard-Maier
Managing Director
Alleeweg 23
3006 Berne
Tössertobelstrasse 15
8400 Winterthur
Meeting and workshop rooms
c/o ComCoeur
Morillonstrasse 45
3007 Bern
barbara.guenthard@umsetzung.ch
+41 79 238 18 36