"High expectations, but often no shared understanding: Continuing education enhances professionalism and fosters a passion for government and administrative communication."
Think, communicate, act: Continuing education is an integral part of leadership and communication today. The demands placed on leadership, government, and administrative communication are increasing. Methodological competence and professionalism are essential. My experience as a government official, my role as head of strategic communication, my expertise as an author, my strategic and integrative approach, and my practical focus shape my continuing education offerings—from keynote presentations and coaching sessions to workshops and in-house training.
"Become even better thanks to further training - treat yourself!"
Specialized, strategic, practical: confidential for managers, internal for teams and at educational institutions for networking.
Offers
Training in Public Speaking and Presentation Skills
Key messages, tough questions, media contacts, and challenging appearances—we provide intensive, realistic training.
If necessary, we bring in ComCoeur. The team specializes in live performances.
For government officials, executives, and communications professionals who want to present themselves clearly and credibly.
Tip: We're currently getting top marks for these training sessions!
Hands-On Workshops
Workshops on thematic concepts are currently popular—for topics
that have not yet been sufficiently thought through from a strategic perspective.
New insights enhance
communicative clarity.
We work on real-world issues—with cross-
y teams made up of experts from politics, specialized fields, and communications.
Individual Savings Plans
We work confidentially, with a focus on senior-level positions, and tailor our services to each specific role—for C-level executives, managers, and key personnel—both for the long term and to meet short-term needs. Valid basic security clearance (PSP GSP-ISG) and operational suitability assessment.
Tip: Prevention is always better.
In urgent situations, however,
better to act quickly than not at all!
In-house training
Communication is often underestimated—but it’s crucial!
Targeted professional development
often leads to significant improvements.
We design customized learning formats—for governments, staff offices, executive boards, and leadership and communications teams.
We implement these programs based on specific needs.
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We highlight the challenges, requirements, and methodological standards for communication in the demanding context of government and public administration. We draw on practical examples, academic sources, and recognized models.
© Policy Implementation Model, © St. Gallen Business Engineering Map.
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We use customized learning formats on organizational development and communication for administrative bodies, departments, and leadership teams. These formats incorporate real-world examples, academic sources, and recognized models.
© Policy Implementation Model, © St. Gallen Business Engineering Map. -
We offer specialized programs for government officials, professionals, and communicators who want to strengthen their strategic positioning and deepen their expertise. For strategy: Continuing Education in Politics, University of St. Gallen. For practical skills: MAZ Institute for Journalism and Communication.
Go directly to the offers:
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We provide insight into current methodological standards thanks to Switzerland’s first practical handbook on government and administrative communication:
Günthard-Maier, Barbara (2024), “Effective Communication in Public Administration,” Haupt-Verlag.Go directly to Haupt-Verlag's online store:“Effective Communication in Public Administration”
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We use sparring sessions for urgent communication situations or for long-term support: confidential, led by senior experts, and tailored to the specific role—for executives and key personnel from governments, staff offices, executive boards, agencies, departments, and communications functions. Ready for immediate use—with valid PSP GSP-ISG basic security clearance and operational suitability clearance.
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We work together on real-world communication challenges—with interdisciplinary teams drawn from politics, subject matter experts, and communications. The goal: to apply the results directly in our day-to-day work. Currently especially popular: workshops on thematic concepts.
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We offer training for government officials, executives, and communications professionals—with or without a camera. In collaboration with the specialized, interdisciplinary team at ComCœur.
Tip: We're currently getting top marks for these training sessions!
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We lay a solid foundation for the further development of your communications—with credible, expert-level partners (Prof. Dr. Ulrike Röttger, Professor of Public Relations Research at the Institute for Communication Research, University of Münster).
References
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![Catherine Arber]()
"We often develop communication concepts on instinct, without having learned the craft. Barbara Günthard-Maier's practice-oriented courses open up new perspectives. Analyzing instead of immediately discussing communication channels, for example, is worthwhile - because it helps us reach the target group better!"
Catherine Arber, communications consultant at Kommunikation Kanton BernMAZ course "Developing a communications concept", spring 2022
* References from current clients
The utmost confidentiality of client assignments is of central importance to me. I will provide you with current contacts after consultation.
My competencies
Learn
Organizational development, issues and crisis communication, referendums: Leading, communicating, winning as a member of government.
Expert
For my consultations, as an author and lecturer, I use scientific models (St. Gallen Business Eningeering Map, Policy Implementation Model).
Integrative
I am senior, calm and make use of diverse skills. Because thanks to the participation of relevant stakeholders, clever, sustainable solutions are created.
Energetic
What I say, I do. I'm there until everything is up and running. Because it's not concepts that bring real relief and success, but actual implementation in day-to-day work.
Contact us
Barbara Günthard-Maier
Managing Director
Alleeweg 23
3006 Berne
Tössertobelstrasse 15
8400 Winterthur
Meeting and workshop rooms
c/o ComCoeur
Morillonstrasse 45
3007 Bern
barbara.guenthard@umsetzung.ch
+41 79 238 18 36